Mass emails to entire customer base, or customize-able groups within the database.
I used to work in car sales, and our CRM was a bit more complex than job nimbus, but at a higher cost for the dealership to use. That being said, the CRM admin/Internet Manager could send out mass emails using the existing customer database. They could send a mass email to the whole list, or pick out certain criteria for a targeted email blast.
It would make JobNimbus a far stronger competitor if this could be incorporated into its abilities. In our case, we are a roofing company. If we could customize a mass email blast to target, for example, our commercial client base, residential base, customers from either category within the past 30, 60, 90, 180, or 365 days (or longer), or possibly custom targets that we could set the parameters on, we could utilize JobNimbus to a far greater scale and profit.
Also, if JobNimbus had a text feature, where we could customize groups to send mass texts to, for specials or Texas Insurance Law updates for example, we would be infinitely more effective with our client database.